APRA AMCOS and SOUND WEST announce new creative partnerships

APRA AMCOS and SOUND WEST announce new creative partnerships
Music
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SW©

3.7.2022

APRA AMCOS and SOUND WEST partnership taps L-FRESH The LION as creative curator joined by Grammy nominated writer producer Khaled Rohaim. Joined by Western Sydney Artists: A-GIRL and NADEAN

Music rights organisation APRA AMCOS is excited to announce a partnership with Greater Western Sydney music and technology festival SOUND WEST, being held 23-28 August 2022 in Parramatta.

The partnership will see hip hop artist and APRA AMCOS Ambassador L-FRESH The LION curating a songwriting residency SongHubs The Tower, an industry live showcase featuring SongHubs talent and local artists, and delivering a keynote as part of the SOUND WEST program.

As the curator of the four-day songwriting intensive SongHubs The Tower @ SOUND WEST, L-FRESH will select applicants from Western Sydney, nationally and from New Zealand to collaborate on new commercially-viable songs.

As the flagship SongHubs session, 'The Tower' is the biggest of the year, traditionally taking place in inner-city Sydney. The Tower @ SOUND WEST brings the songwriting, producing and recording sessions to Western Sydney for the first time. From 23 - 28 August 2022, the VIP boxes at Parramatta's CommBank Stadium will be converted into world-class recording studios

L-FRESH will be joined by SongHubs special guests hailing from Western Sydney including six-time Grammy nominee Khaled Rohaim, who has produced and composed for global superstars Ariana Grande, Polo G, Doja Cat and The Kid LAROI. His work on Rihanna's billion-streaming hit 'Needed Me' saw him honoured with a place on APRA AMCOS' The 1,000,000,000 List. Khaled is also a credited songwriter and producer nominated for his work on Doja Cat's Grammy-nominated Album of the Year Planet Her.

Applications for SongHubs The Tower @ SOUND WEST will open in the new year. APRA AMCOS members who would like to apply, please visit apraamcos.com.au/songhubs.

"I’m excited to be curating this APRA AMCOS SongHubs edition which is being delivered in partnership with SOUND WEST. I consider it a great honour to be able to showcase some of the best talent Western Sydney has to offer," said L-FRESH.

"This SongHubs will bring together artists and producers from across the region and the country for four days of songwriting and collaboration plus an opportunity for the artists to showcase at The Live Stage during SOUND WEST 2022."

Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said this addition to the SOUND WEST program highlights the incredible talent of the Western Sydney’s arts and entertainment industry.

“The NSW Government is proud to support the inclusion of APRA AMCOS SongHubs to the Sound West program. This will provide aspiring local Western Sydney talent with a fantastic opportunity to engage with and learn from their favourite artists and industry experts.

“The arts and entertainment industry is so important to the NSW visitor economy and we are committed to providing more opportunities for our local musicians to showcase their work after such a tough couple of years due to the COVID-19 pandemic.” said Mr Ayres.

"Greater Western Sydney is a territory rich with talent, influenced by many cultures with storytelling at the heart. We look forward to discovering and developing that talent through songwriter initiative’s at SOUND WEST," said Dean Ormston, Chief Executive, APRA AMCOS.

Since SongHubs launched in 2013, over 1,000 songs have been produced, earning $3.8million in performance royalties for the initiatives collaborators.  SongHubs has produced commercial releases for the likes of Briggs, Troye Sivan, Tayla Parx, Morgan Evans, Client Liaison, Peking Duk, Tkay Maidza, Ainslie Wills, The Chainsmokers, Guy Sebastian, Ecca Vandal, Kate Miller-Heidke and many more.

SOUND WEST Official Partners

Host City and Strategic Partners:

City of Parramatta, NSW Government

Foundation:

NEC, SAE Creative Media Institute, THE EDGE (ARN), Western Sydney Business, Western Sydney Business Connection, Rise funding

Industry and Media Partners:

ARIA, APRA AMCOS, ACCLAIM, Live Nation, Music Feeds, The Brag, Rolling Stone, The Music, Purple Sneakers TikTok, Park Royal, OzTIX, Warner Music, Universal Music

Full event line-up and tickets on sale in June 2022

Pre-Register at www.soundwestsydney.com.au

Media enquiries, images + interviews

Tara Johnston Communications, APRA AMCOS 0437 598 61 comms@apra.com.au  

Marlene Richardson, SOUND WEST, 0409 888 218, marlene@gasbagpr.com.au

Join us on social

https://www.instagram.com/soundwestsydney/

https://www.facebook.com/soundwestsydney

@soundwestsydney

#SOUNDWEST

#SOUNDWESTSYDNEY

SongHubs is an APRA AMCOS initiative that partners emerging and established APRA AMCOS songwriters with renowned international songwriters and producers to create new works for local and international markets. The potential for Australasian songwriters is considerable, with SongHubs taking place in both domestic and international locations. Since its inception, more than 900 Australasian artists have worked with over 250 internationals across more than 78 SongHubs events. SongHubs writing camps have taken place in India, USA, UK, Indonesia, Canada, Sweden, Germany, Greece, Brazil, Australia and New Zealand, and over 1,000 new works have been created. apraamcos.com.au/songhubs/

APRA AMCOS is a key business partner to Australasian music creators. We represent 111,000 members who are songwriters, composers and music publishers. We license organisations to play, perform, copy or record our members’ music, and we distribute the royalties to our members.

As a world-leading organisation invested in the future of music, APRA AMCOS enables music creators and customers to maximise the value music brings to business and life. We achieve this through a simple and effective licensing framework, and providing holistic industry support – from education, to live music, export, creators’ rights advocacy and recognition through our high profile awards and events program.apraamcos.com.au

SOUND WEST will bring together the powerhouses of the Australian music and concert touring industries alongside tech innovation and will take place in the City of Parramatta from 23 - 28 August 2022.

The five-day landmark festival will feature intimate and large performances from established and emerging artists and a one-day music and technology conference at CommBank Stadium on Thursday 25 August, including sessions, workshops and mentoring from some of Australia’s biggest tech brands and music industry leaders.