Why 2022 is the year for creative careers

Why 2022 is the year for creative careers

Mar 6, 2022

We've all been talking about the world getting back to some form of normality for what seems like eternity, but hear us out... there’s light at the end of the COVID tunnel for creatives!

It’s the start of a new year and with it brings a bright new creative dawn. This is the chance to collaborate, engage with new opportunities, and chase those dreams we’ve been putting off. Look out, 2022 is going to be a huge year for creatives. SOUND WEST Education Partner SAE Creative Media Institute

1. Creativity cannot be replaced

Several years ago the World Economic Forum said that creativity will be vital in the future as AI would take over half of human work within the next 15 years – and the pandemic has only accelerated this further. Creative jobs will always survive because creativity is a uniquely human characteristic that no algorithm can replace…not anytime soon anyway!

2. New opportunities have sprouted

In a study by Microsoft earlier this year, it was reported that 45 per cent of businesses in Australia have had the opportunity to innovate and digitise what they do since the pandemic began. With the production of immersive experiences, graphic designers, animators, game developers and even audio engineers  will be in high demand to build these environments. With a number of major film studios moving their operations to these shores over the last year, it’s a great time to get into the film industry too.

The rise of the NFTs has provided new opportunities for artists while all forms of content production are experiencing unprecedented booms so the opportunity to capitalise on the increasing global appetite for entertainment has never been greater.

3. We can get together

With state borders opening up, it will be an incredible opportunity to meet up with friends you haven’t seen for ages, and connect on projects you’ve been putting off. We’ve learnt a lot over the past couple of years, but I’m sure we can agree there’s nothing better than jamming or bouncing ideas around in person. And whilst there's elements of isolation and working from home that have their benefits, the old adage that being surrounded by creativity beget creativity

4. Time to chase our dreams

The pandemic gave us time to breathe and reflect on what we want to do with our lives. The Australian Council for the Arts reported last year that over a quarter (27 per cent) of Australians feel more creative since the pandemic started – and we have to agree. Maybe it’s time to do that short course or bachelor’s degree you’ve been thinking about or make that big career change you've been putting off. Many councils offer community art programs that are highly subsidised or free so do your research and dip your toe in the water or better still..come along to the SOUND WEST conference for a taster of creative careers and to hear from global brands like TikTok, Shopify, Linktr.ee and more.


You can connect with SAE Creative Media Institute at SOUND WEST Music + Tech Conference at CommBank Stadium for inspiring career-based talks and practical experiences to sample your future career.

SOUND WEST Official Partners

Host City and Strategic Partners:

City of Parramatta, NSW Government


NEC, SAE Creative Media Institute, THE EDGE (ARN), Western Sydney Business, Western Sydney Business Connection, Rise funding

Industry and Media Partners:

ARIA, APRA AMCOS, ACCLAIM, Live Nation, Music Feeds, The Brag, Rolling Stone, The Music, Purple Sneakers TikTok, Park Royal, OzTIX, Warner Music, Universal Music, Sony Music

Full event line-up and tickets on sale in June 2022

Pre-Register at www.soundwestsydney.com.au

Join us on social






SOUND WEST is a five-day landmark festival will feature intimate and large performances from established and emerging artists and a one-day music and technology conference at CommBank Stadium on August 25, including sessions, workshops and mentoring from some of Australia’s biggest tech brands and music industry leaders.